“When I first went out on my own, I thought getting new clients would be pretty easy.
I’d go speak to some groups, they’d hear my message, and they’d schedule time to meet with me, and hire me.
I found that the people I talked to LOVED my talk and told me they would call me, but then they didn’t.
They got busy, lost my number, forgot my name. There’s a million reasons. Right?
On occasion, I’d run into one of those people who heard me talk and I would ask them if they took action on what I shared and I would be devastated to hear that they did … with another lawyer.
I realized that I was marketing for my competition!
When they were ready, they hired whoever was right in front of them — from an ad or a referral — at the moment they were ready to hire. And because I didn’t really know how to market the right way, that someone wasn’t me.