Ask the Mentors
You’ve got questions, we’ve got answers. About the business of the practice of law. The guidance you need to have the practice you want.
There are ways to leverage content marketing that can help you grow your law practice. What is it? Content marketing involves creating and posting helpful, valuable content online, while increasing exposure, credibility and awareness for your business. It also serves to engage with your audience, be that current clients or potential clients. Examples of content marketing include submitting articles, blog posts, photos, videos, or podcasts to various types of online sites and publication channels. One reason why content marketing is such a valuable tool is because it can be a “free” (or certainly low cost) way to advertise your business. However, content … Continue reading
*A warm welcome to our newest article contributor — Law Business Mentor, Denise Gosnell.* I tend to be a perfectionist by nature. It is my natural instinct to keep working on a project until it is as good as it possibly can be. Maybe you can even relate to this yourself? Over the years as a business owner, I’ve learned that perfectionism is actually the #1 killer of fast business growth. In today’s tough business landscape, you have to be able to change and implement fast. And if you get stuck trying to make every single project perfect, you will generally … Continue reading
If you are not currently serving business owners, now might just be the time for you to start. You see, handled the right way, business owners are great clients because… They always need lawyers They have money to hire lawyers They are seriously appreciative when you serve them outside of the norm of the lawyers they are used to hiring. Here’s three even better reasons business clients are great for lawyers: 1. Business Owners Are Busy The owner of a business knows that she needs legal help. She knows she needs her business entity maintained. She knows she needs … Continue reading
I think lawyers have it the hardest of all the professions in terms of that negative judgmental voice in our heads. It was that voice, the one that told me that I would fail, that I was stupider than everybody else and that I would never be successful that actually drove me to graduate first in my class from Georgetown Law. I allowed that voice to convince me that I needed to study harder than everybody else because otherwise I would fail. So, in a way, that voice served me, and as a result, I carried it with me for … Continue reading
“Grow or die!” is a vital mantra in business today, even in the law business. As a solo practitioner, there will come a time when you will be faced with the decision of whether to expand your work or maintain the status quo. If you’re like me, you’ll drool at the chance to make a bigger mark on the world. I’d noticed that my firm’s capacity had maxed out about two years after I opened the doors. I had a deep sense of wanting my work to become “our” work, a work done by a team that joined me in … Continue reading
In this two-part series, I’m going to share how the New Law Business Model can change your practice and your life. Let me start with how it came to be… The New Law Business Model was born after I went out on my own, starting my own law practice, expecting I would follow the model of so many other lawyers and create success and freedom for myself rapidly. Very quickly though, I saw that the old model of law practice is broken. If I followed that model, I would not have anything close to what I considered to be success … Continue reading