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Author Archive: Craig Allan

Craig Allan

Craig Allan,
Co-Founder & President

Craig has invested 11 years learning the ins and outs of marketing and systems-driven business from Dan Kennedy, Michael Gerber, Chet Holmes, and Alexis, who he hired as a coach in 2009, which made the pivotal difference in his career.

He has extensive experience building marketing-based businesses, particularly where it comes to integrating sales process with CRM systems for automation and reporting. Along his career path, he’s worked with families in the areas of trust & asset protection, real estate and bankruptcy matters.

Today, he is committed to serving lawyers because he believes that families are the most important unit of society, and the professionals who serve them have the greatest potential to make a positive impact with these families, and the future generations that will grow up to lead in our society. By bringing the new law business model and sacred work of legal life planning to more lawyers, he feels he is making a significant contribution to the world our children grow up in.

He splits his time between Rochester, NY where his daughter lives, and Boulder, CO where he feels truly at home.

What Legal Marketing and Fishing Have in Common

Fishing and Legal Marketing

Have you ever been fishing? It’s a great metaphor when you’re thinking about lead generation: 1.) What kind of fish do you want? 2.) Where do they hang out? 3.) What bait will get them to bite? If you aren’t clear on all these things, you could do what my dad and I did growing up… We’d get up at 4:30 am, lug all our gear down to the cold, dewey shore of Lake Geneva in Wisconsin, load up our little metal row boat and motor across the bay to the place where my uncle caught all the big fish. … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Many Lawyers Are “Three Feet From Gold”

3 Feet From the Gold Mine

Lawyers are classic pessimists, cynics and skeptics. It takes all types, but once in a while you have to check yourself and be sure you’re not losing faith right before you make that big breakthrough… especially when it comes to increasing your law practice revenues and building a successful law business. You could be – what Napoleon Hill calls in his seminal work Think and Grow Rich – just 3 feet from gold! Hill tells the story of an enterprising man named R. U. Harby, whose uncle had gold fever. After staking his claim and a lot of hard work, … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Are you ready to be a 4%’er?

Are you a 4%'er

Are you a 4%’er? Last week I talked about the 80/20 rule… 20% of lawyers are making 80% of the money. 20% of the top 20% of lawyers (4%) are making fully 64% of the total revenue in the industry, in your practice area, and in your local community of lawyers. But there’s another 4% I want to talk about. It’s the 4% you need for Flow. Flow is a state of total presence, and it’s achieved regularly by extreme athletes, musicians and CEOs who are out there pushing their edges beyond their comfort zone into the Flow Zone. In … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

The Natural Law You Must Learn to Succeed

The Natural Law You Need to Learn

Let’s face it. These days, lawyers are a dime a dozen. More accurately, 80% of lawyers are a dime a dozen… The 80/20 Rule, is a fact of nature. It holds true that 80% of lawyers earn only 20% of the total billings each year. You can’t live on that! So, how do you become one of the 20% of lawyers that earn 80% of the total revenue in your profession? That’s what Alexis covers in her article this week. Want a real kicker? Of the 20% of lawyers earning 80% of the revenue, there’s another 80/20 distribution. If you … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Why Don’t You Charge What You’re Worth?

A few weeks ago, I asked over 8000 subscribers (lawyers) to our weekly Law Business Mentors Newsletter: “Why are you charging less than what you’re really worth?” Here’s what we got back: 51% – are afraid their prospects won’t engage if they charge more. 15% – don’t see how they can charge more in the field they are in. 14% – can’t because their fees are set by the firm they work for. 10% – don’t believe what they offer is worth more than what they’re charging. 9% – are still billing hourly, and hate nickel-and-dime invoicing. Interesting results. More than … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

What Is ROI & Why Do Lawyers Need To Master This Formula?

What Is ROI & Why Do Lawyers Need To Master This Formula?

Are you thinking like a lawyer or a law business owner? Here’s a quick litmus test: Do your daily thoughts revolve around getting Income or ROI? Most lawyers are not even sure what ROI is, let alone how to focus on it. In a nutshell, ROI or return on investment means that you: “Never spend a dollar unless you can make or save MORE than a dollar.” It’s that simple. Getting income is crucial. Never take your eye off that ball. But do take a moment to examine your strategies for getting additional income because you might find you’ve been focusing … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

7 Key Hiring Strategies For Growing Your Law Practice Into a Business You Love

7 Key Hiring Strategies For Growing Your Law Practice Into a Business You Love

In law school you learned how to lawyer. Growing your law firm requires that you learn the business of law. Interviewing and hiring are two of the essentials you must learn to turn your law practice into a law business you can count on.  Here are 7 stratetgies for you to use in making your next hiring decision.  1.) Don’t hire for potential – who someone COULD be is not up to you. Hire based on who they are now and the experience, skills and training they already have; and if they grow in their role, all the better! It’s a … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Real Solutions for Dedicated Lawyers

Real Solutions for Dedicated Lawyers

Dear Lawyers: I know you’re buried. Overwhelmed. I know you’ve probably thought about throwing in the towel at least once already this year. We hear it all the time around here. One email I received this week stood out in particular. (I do personally read all your comments & emails, so keep them coming.) She wrote about how she can’t keep up – hearing over and over “how I should be ‘transforming’ my practice while I am also worrying about making payroll, not screwing up cases, and meeting deadlines. PLEASE STOP TELLING ME HOW HORRIBLE IT IS, and give more … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

What Lawyers Need To Do Before Hiring

What Lawyers Need To Do Before Hiring

Are you one of the 11% of lawyers who suffer from Lack of Talent in growing your practice this year? We all know the advice summarized from Jim Collins’ influential book Good to Great: Focus on what you’re best at, most passionate about & makes you the most money. The rest, we need to hand off to our team, partners and vendors. This requires trust. Trust should always be earned, never blind. Confidence begins with ourselves:  interviewing & hiring skills compensation plans & accountability operating procedures & training leadership & team dynamics Over the past 10 years I’ve hired dozens of assistants – from … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

What’s Really Holding You Back?

Last weekend, I attended a fantastic conference last week in San Francisco called The Traffic & Conversion Summit, put on by two marketing entrepreneurs and their attorney partner. Alexis and I met several lawyers taking massive action in their businesses and enjoying the benefits of clear, decisive action amidst everyone else’s paralysis. It’s funny – there are people who are always blaming the economy, and there are people who are always making money, no matter what the economy is doing. I learned years ago during my brief stint as a real estate investor that markets are cycles. When you know … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.