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Category Archives: Engage More Prospects

Creating An Experience — The Power of The New Law Business Model: Part 2

customer experience

In my last post, I shared with you that the number one thing your clients will happily pay more for is “an experience”. Now, this doesn’t mean you have to have a lot of experience as a lawyer. I don’t mean that kind of experience… It really doesn’t matter how much legal experience you have in order to create an experience for your prospects and clients. What your clients want is to feel something when they come in and work with you. However, this is not an across the board truth. Some prospects are shopping around based on price, that’s true. But … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Firm Marketing: Engaging Your Prospects & Clients (How Not to Bore Your Audience to Death)

make-connection-with-customers

Last time I talked about how it is essential to build a relationship with your prospects and clients. (Read that here) When someone first meets you, often they are not quite ready to buy from you. Unless you are able to create and keep a connection with them, you lose a potential client. Likewise, without having a way to stay in touch with current or previous clients, you are wasting a valuable opportunity to remain top of mind, while developing a stronger connection, credibility, and the likelihood of repeat business. It comes down to this—If you want more referrals from … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

4 Mistakes Stopping Your Law Firm’s Phone Ringing

4 Mistakes Stopping Your Law Firm's Phone Ringing

Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them. (Read that here) We got great feedback on the article (thank you, I love hearing from you) and one of the things I heard was — Alexis, thanks for the great tips about engaging more clients in my law practice, but what I really need to know is how to get my phone ringing. So today, I am sharing the 4 mistakes you are making and the secrets that will fix it. Mistake 1: … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Prospect Engagement: 5 Common Mistakes Lawyers Make & How to Solve Them

Prospect Engagement: 5 Common Mistakes Lawyers Make

When I was learning to engage clients, I thought it would be as simple as doing some speaking engagements in my local community, talking to my friends and letting them know I was now an estate planning attorney and clients would come rolling in the door. But, no, it wasn’t quite like that. Not at all, in fact. You know that though, right? You are likely facing the same thing. Maybe your phone is ringing, but you are not engaging the prospects who are calling. Maybe your phone isn’t ringing enough or at all. Either way, you have a solvable … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

3 Woo-Woo Secrets to Building a Million Dollar Law Practice

3 Woo Woo Secrets to Build a Million Dollar Law Practice

I’m a pretty woo-woo gal. But at the same time, I have also built four million dollar a year plus revenue generating businesses using very practical strategies, which I share with you here. The first business was my law firm, then the Family Wealth Planning Institute, then the New Law Business Model and Eyes Wide Open businesses. And, truth be told, I’ve been hiding some of the woo-woo from you because I’ve always thought you wouldn’t take me seriously if I did. But, over the past several months I’ve been beginning to realize that maybe that’s my own limiting belief … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Practice Money: Where Should You Invest?

Law Practice Money: Where to Invest

Chances are the one thing keeping you from the success you want in your practice (and your life) is the way you are thinking about money. In all my years being an estate and business planning attorney and then teaching and coaching lawyers and business owners… What I’ve come to see is that people who aren’t stressed out about money are happy. People who are stressed out about money, aren’t happy. It doesn’t have anything to do with how much money they had or didn’t have, it had to do with their thinking about money, how they used it, what … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Tips for Engaging Clients: The Energetics of Entrainment

Tips for Client Engagement - Entrainment

When I started out in law practice, I kind of thought that my services would just be wanted and needed and that I’d eventually get paid for my expertise. Getting clients would be easy, right? Almost automatic, since I had the qualifications and skills they needed. Then, as I learned the art of working with clients… I was shocked to find out that how I behaved and “felt” in a meeting was the most critical factor of my success. What I’ve discovered is that my expertise is a very small part of the reason why people choose to work with … Continue reading »

About the Contributor
Martha Hartney
Martha Hartney's is a successful Estate Planning lawyer in Colorado and co-creator of the Estate Planning Bootcamp. As a Law Business Mentor her greatest hope is to help other lawyers claim, or reclaim, the joy and the spiritual pursuit of being a lawyer.

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Are you currently generating leads online? Would you like to be? (Of course you would.) So why aren’t you? Back in 2006, when I began first hearing about the idea of marketing on auto-pilot, I spent loads of time and money to figure out what it actually meant and how I could do it in my own practice. While I loved to get out there and speak to educate my community, I really loved the idea that I could be building my law practice while I slept. So, I decided to learn how it was done. What I discovered is … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

What Legal Marketing and Fishing Have in Common

Fishing and Legal Marketing

Have you ever been fishing? It’s a great metaphor when you’re thinking about lead generation: 1.) What kind of fish do you want? 2.) Where do they hang out? 3.) What bait will get them to bite? If you aren’t clear on all these things, you could do what my dad and I did growing up… We’d get up at 4:30 am, lug all our gear down to the cold, dewey shore of Lake Geneva in Wisconsin, load up our little metal row boat and motor across the bay to the place where my uncle caught all the big fish. … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

Why Your Legal Marketing is Failing (& 7 Tips to Fix-It Now)

Why Your Marketing is Failing (& 7 Fix-it Tips)

This past week on our Law Business Mentor’s Council webinar (this is the small mastermind for our highest level Personal Family Lawyer®  members), Martha Hartney shared with us that she just had her best two months yet. Her revenue has doubled the last two months in a row compared to the prior year and when we asked her why, here’s what she had to say: 1. Martha is no longer drafting all her legal documents. Why would this double Martha’s revenue? For two reasons: First, because it’s freed up her energy tremendously so she can focus more on being out in … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.