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Category Archives: Legal Marketing

3 Law Practice Website Mistakes & How to Fix Them

3 Common Law Practice Website Mistakes & How to Fix Them

It’s not enough to be a great lawyer, you need to be a great lawyer with a website that reflects who you are and how you are different. In today’s online world, there is little chance anyone is going to hire you without checking out your website first, so even if you are not using online marketing, such as SEO (search engine optimization) and PPC (pay-per-click) advertising to market your services, you need a great website. If you ARE paying for SEO and PPC, it’s even more important because you are investing money to send people to your website and … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

What a $310 Men’s Haircut Can Teach You About Your Law Practice (and a contest to win a $3,995 training program…)

What a $310 haircut can teach you about your law practice

Famous blogger Derek Halpern of SocialTriggers.com had a $310 haircut and he made a video to tell us all of the things he learned about selling high-priced services… And they are directly applicable to your law practice. In my most recent training on how you can transform your law practice into one you and your clients love, I said “you have to create an experience”. Derek’s video shows you exactly what I mean in a context that is outside of a law practice, which may make it even easier for you to understand and apply. Some of my most important … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Lawyers Have The Worst Newsletters

Alexis Neely - Law Business Mentors

I see a lot of lawyer newsletters come into my inbox each month. Most of them, suck. Here’s some of what they have in common that you really want to make sure your newsletter doesn’t: The subject line is something like: “Kelly Jones’ Weekly Newsletter” The content includes 3-4 wordy, dry articles There’s no pictures or faces that are interesting to look at Truth be told, you might as well not waste your time sending a newsletter like this to your law practice clients, prospects and referral sources. If you are going to send a newsletter (and you REALLY should … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

This is Why You Are Losing Clients and Money

ugly lawyer website

I’m in the process of hiring a lawyer for my ex-husband. He’s a beneficiary of a trust being litigated in Cincinnati, Ohio and we live in Boulder, Colorado, so we’ve had to do all of our searching for a lawyer on the internet. At first I was annoyed that I needed to help him find a lawyer and he couldn’t just do it himself, but then as I began to get into the process, I realized why it’s so hard for him. Most lawyers are doing such a horrible job of marketing themselves online that it’s actually really hard to … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Is a Virtual Assistant Right for Your Law Firm?

Is a Virtual Assistant Right for Your Law Firm?

“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.” I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they don’t have the time to market or just plain don’t know how. Let’s face it, how many times have you put off writing new copy for your blog, failed to send out a newsletter, or stumbled around creating a social media presence? There just isn’t enough time in the day to do it all, let alone figure out what and how to do it in the … Continue reading »

About the Contributor
Cindy Greenway
Cindy Greenway specializes in training Paralegals and Virtual Assistants to support lawyers in business growth and revenue generation. She also assists lawyers with identifying and finding the perfect team members for their business.

What’s the Best Website Design for Lawyers?

What’s the Best Website Design for Lawyers?

I’m so fed up with lawyers investing thousands and thousands of dollars in websites that simply suck. So I decided to work with one of our Family Business Lawyers directly on the re-design and launch of his website. The first step was to create a wireframe of the site. You can see the final wireframe right here. If the design of your website does not begin with a wireframe, quickly find someone else to create your website. When Michael and I got on the phone to discuss his wireframe, a few things came up that made me realize part of … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Don’t Waste Your Money On Legal Marketing

Wasting Money On Legal Marketing

This is an important public service announcement if you are considering hiring a legal marketing company, agency or service to market your law firm. Please take it seriously. Far too many lawyers think legal marketing will be the answer to their prayers — I get it, I once thought that, too — but what I discovered (and you will, too, if you don’t heed this warning) is that legal marketing is just a teeny piece of the law business puzzle. You’d think it was the whole enchilada if you pay attention to what every online marketer in the legal space … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Real Solutions for Dedicated Lawyers

Real Solutions for Dedicated Lawyers

Dear Lawyers: I know you’re buried. Overwhelmed. I know you’ve probably thought about throwing in the towel at least once already this year. We hear it all the time around here. One email I received this week stood out in particular. (I do personally read all your comments & emails, so keep them coming.) She wrote about how she can’t keep up – hearing over and over “how I should be ‘transforming’ my practice while I am also worrying about making payroll, not screwing up cases, and meeting deadlines. PLEASE STOP TELLING ME HOW HORRIBLE IT IS, and give more … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

5 Ways Your Assistant Can Help You Grow Your Law Practice

Lawyer VA, Assistant, Paralegal

For most lawyers, your Assistant is someone who helps with the day-to-day tasks and priorities within an office. They take care of the clients and make sure all administrative details are looked after within the practice. As the owner of a small or solo law firm in today’s world, your responsibilities far exceed simply practicing law. Therefore, you need your Assistant to do MUCH more than simply handling administrative details. To be successful you need an Assistant (or three!) to help you implement effective marketing strategies that grow your law practice by connecting you with prospects and generating more revenue … Continue reading »

About the Contributor
Cindy Greenway
Cindy Greenway specializes in training Paralegals and Virtual Assistants to support lawyers in business growth and revenue generation. She also assists lawyers with identifying and finding the perfect team members for their business.

To Niche or Not to Niche That is the Question…

In the pursuit of their perfect practice and the struggle to generate the desired income, many lawyers fear turning away any kind of case but, focusing your marketing to attract the kinds of cases and clients you really want to serve can reap huge benefits for your practice. A few points: first I am not necessarily suggesting you actually limit the types of cases you take to only one small segmented type. What I am advocating, however, is the idea that you need to take the prospect through your marketing experience by the hand and control the entire process. In … Continue reading »

About the Contributor
Rachel Kugel
Rachel Kugel is an aggressive criminal defense attorney and a passionate entrepreneur. She has built her practice into multiple offices with consistent profits, since opening in 2004, while balancing motherhood and two young children.