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Category Archives: Legal Marketing

6 Steps to Turning Clients into Raving Fans (Who Refer You to Everyone)

raving fans 2

The two most important systems in your law practice are your system for engaging new clients, and your system for serving those clients in such a way that they become raving fans. My last article laid out 7 steps to a great system for for engaging new clients in your law practice. Today’s article will focus on your system for turning those clients into raving fans by keeping the connection with them AFTER they leave your office. Think about it — once you have engaged your client, collected a check and signed engagement letter, then what? In most law practices, … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

3 Reasons To Write A Business Plan For Your Law Practice (Even Now!)

business plan

Remember that class you took in your second semester of law school… The one where you carefully laid out your vision for how your law practice would look, feel, function and flow cash from one month to the next? Right. You didn’t have that class. You learned how to “lawyer” in law school. Running a law practice is an entirely different skill set, and it begins with admitting that there are things you don’t know. “Failure to plan, is planning to fail.” ~Benjamin Franklin Fortunately, these things are knowable, and the best part is, you can make many of the … Continue reading »

About the Contributor
Craig Allan
Craig Allan is co-founder and President of New Law Business Model. He has over 11 years experience building marketing-based businesses with integrated online systems. Craig believes that family is the most important unit of society and feels lawyers have a unique responsibility to positively impact families, communities and future generations.

6 Ways To Grow Your Law Practice With Content Marketing

6 Ways To Grow Your Law Practice With Content Marketing

There are ways to leverage content marketing that can help you grow your law practice. What is it? Content marketing involves creating and posting helpful, valuable content online, while increasing exposure, credibility and awareness for your business. It also serves to engage with your audience, be that current clients or potential clients. Examples of content marketing include submitting articles, blog posts, photos, videos, or podcasts to various types of online sites and publication channels. One reason why content marketing is such a valuable tool is because it can be a “free” (or certainly low cost) way to advertise your business. However, content … Continue reading »

About the Contributor
Denise Gosnell
Denise Gosnell is an attorney, 8-time author, and entrepreneur. Through her law firm, Gosnell & Associates, Inc., Denise focuses on providing recurring legal services to information publishing, training, and tech companies to help clients grow their company's value through the proper intellectual property and other protections, while also reducing the biggest operating liabilities.

Clients for Life: How to Become a Trusted Advisor

Trusted-Business-Adviser

What does it really mean to be a trusted advisor and why would you care? Well, when you’re a trusted advisor to your clients vs. just a “lawyer” they consult for one thing, one time… It really shifts everything about your law practice in a most wonderful, meaningful way. Because right now, you are probably taking clients on a one-off basis. What that means is that you are constantly in search of the next new client, spending money on marketing or doing tons of networking, hoping to get referrals. They come one by one and then you serve them, collect … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Firm Marketing: Engaging Your Prospects & Clients (How Not to Bore Your Audience to Death)

make-connection-with-customers

Last time I talked about how it is essential to build a relationship with your prospects and clients. (Read that here) When someone first meets you, often they are not quite ready to buy from you. Unless you are able to create and keep a connection with them, you lose a potential client. Likewise, without having a way to stay in touch with current or previous clients, you are wasting a valuable opportunity to remain top of mind, while developing a stronger connection, credibility, and the likelihood of repeat business. It comes down to this—If you want more referrals from … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

4 Mistakes Stopping Your Law Firm’s Phone Ringing

4 Mistakes Stopping Your Law Firm's Phone Ringing

Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them. (Read that here) We got great feedback on the article (thank you, I love hearing from you) and one of the things I heard was — Alexis, thanks for the great tips about engaging more clients in my law practice, but what I really need to know is how to get my phone ringing. So today, I am sharing the 4 mistakes you are making and the secrets that will fix it. Mistake 1: … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Prospect Engagement: 5 Common Mistakes Lawyers Make & How to Solve Them

Prospect Engagement: 5 Common Mistakes Lawyers Make

When I was learning to engage clients, I thought it would be as simple as doing some speaking engagements in my local community, talking to my friends and letting them know I was now an estate planning attorney and clients would come rolling in the door. But, no, it wasn’t quite like that. Not at all, in fact. You know that though, right? You are likely facing the same thing. Maybe your phone is ringing, but you are not engaging the prospects who are calling. Maybe your phone isn’t ringing enough or at all. Either way, you have a solvable … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Are you currently generating leads online? Would you like to be? (Of course you would.) So why aren’t you? Back in 2006, when I began first hearing about the idea of marketing on auto-pilot, I spent loads of time and money to figure out what it actually meant and how I could do it in my own practice. While I loved to get out there and speak to educate my community, I really loved the idea that I could be building my law practice while I slept. So, I decided to learn how it was done. What I discovered is … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Legal Marketing: What NOT To Do

Would You Hire These Lawyers?

I got a piece of lawyer advertising in the mail last week and I just knew I had to share it with you as an example of both what TO do and what NOT to do. First of all, let’s look at what’s really working here: 1. These lawyers are marketing! So even though the marketing could really use many improvements, I will give them major credit for getting out there in the community. One of the things we see repeatedly is that when lawyers just start doing some marketing, any marketing, everything shifts. “I listened to one of your … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Why Your Legal Marketing is Failing (& 7 Tips to Fix-It Now)

Why Your Marketing is Failing (& 7 Fix-it Tips)

This past week on our Law Business Mentor’s Council webinar (this is the small mastermind for our highest level Personal Family Lawyer®  members), Martha Hartney shared with us that she just had her best two months yet. Her revenue has doubled the last two months in a row compared to the prior year and when we asked her why, here’s what she had to say: 1. Martha is no longer drafting all her legal documents. Why would this double Martha’s revenue? For two reasons: First, because it’s freed up her energy tremendously so she can focus more on being out in … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.