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Category Archives: Legal Marketing

4 Mistakes Stopping Your Law Firm’s Phone Ringing

4 Mistakes Stopping Your Law Firm's Phone Ringing

Last time we were together, I shared with you the 5 common mistakes lawyers make when it comes to engaging clients, and how to solve them. (Read that here) We got great feedback on the article (thank you, I love hearing from you) and one of the things I heard was — Alexis, thanks for the great tips about engaging more clients in my law practice, but what I really need to know is how to get my phone ringing. So today, I am sharing the 4 mistakes you are making and the secrets that will fix it. Mistake 1: … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Prospect Engagement: 5 Common Mistakes Lawyers Make & How to Solve Them

Prospect Engagement: 5 Common Mistakes Lawyers Make

When I was learning to engage clients, I thought it would be as simple as doing some speaking engagements in my local community, talking to my friends and letting them know I was now an estate planning attorney and clients would come rolling in the door. But, no, it wasn’t quite like that. Not at all, in fact. You know that though, right? You are likely facing the same thing. Maybe your phone is ringing, but you are not engaging the prospects who are calling. Maybe your phone isn’t ringing enough or at all. Either way, you have a solvable … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Law Practice Websites: Lead Generating Machine or Pretty Brochure With No ROI?

Are you currently generating leads online? Would you like to be? (Of course you would.) So why aren’t you? Back in 2006, when I began first hearing about the idea of marketing on auto-pilot, I spent loads of time and money to figure out what it actually meant and how I could do it in my own practice. While I loved to get out there and speak to educate my community, I really loved the idea that I could be building my law practice while I slept. So, I decided to learn how it was done. What I discovered is … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Legal Marketing: Would You Hire These Lawyers?

Would You Hire These Lawyers?

I got a piece of lawyer advertising in the mail last week and I just knew I had to share it with you as an example of both what TO do and what NOT to do. First of all, let’s look at what’s really working here: 1. These lawyers are marketing! So even though the marketing could really use many improvements, I will give them major credit for getting out there in the community. One of the things we see repeatedly is that when lawyers just start doing some marketing, any marketing, everything shifts. “I listened to one of your … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Why Your Legal Marketing is Failing (& 7 Tips to Fix-It Now)

Why Your Marketing is Failing (& 7 Fix-it Tips)

This past week on our Law Business Mentor’s Council webinar (this is the small mastermind for our highest level Personal Family Lawyer®  members), Martha Hartney shared with us that she just had her best two months yet. Her revenue has doubled the last two months in a row compared to the prior year and when we asked her why, here’s what she had to say: 1. Martha is no longer drafting all her legal documents. Why would this double Martha’s revenue? For two reasons: First, because it’s freed up her energy tremendously so she can focus more on being out in … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

3 Law Practice Website Mistakes & How to Fix Them

3 Common Law Practice Website Mistakes & How to Fix Them

It’s not enough to be a great lawyer, you need to be a great lawyer with a website that reflects who you are and how you are different. In today’s online world, there is little chance anyone is going to hire you without checking out your website first, so even if you are not using online marketing, such as SEO (search engine optimization) and PPC (pay-per-click) advertising to market your services, you need a great website. If you ARE paying for SEO and PPC, it’s even more important because you are investing money to send people to your website and … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

What a $310 Men’s Haircut Can Teach You About Your Law Practice (and a contest to win a $3,995 training program…)

What a $310 haircut can teach you about your law practice

Famous blogger Derek Halpern of SocialTriggers.com had a $310 haircut and he made a video to tell us all of the things he learned about selling high-priced services… And they are directly applicable to your law practice. In my most recent training on how you can transform your law practice into one you and your clients love, I said “you have to create an experience”. Derek’s video shows you exactly what I mean in a context that is outside of a law practice, which may make it even easier for you to understand and apply. Some of my most important … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Lawyers Have The Worst Newsletters

Alexis Neely - Law Business Mentors

I see a lot of lawyer newsletters come into my inbox each month. Most of them, suck. Here’s some of what they have in common that you really want to make sure your newsletter doesn’t: The subject line is something like: “Kelly Jones’ Weekly Newsletter” The content includes 3-4 wordy, dry articles There’s no pictures or faces that are interesting to look at Truth be told, you might as well not waste your time sending a newsletter like this to your law practice clients, prospects and referral sources. If you are going to send a newsletter (and you REALLY should … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

This is Why You Are Losing Clients and Money

ugly lawyer website

I’m in the process of hiring a lawyer for my ex-husband. He’s a beneficiary of a trust being litigated in Cincinnati, Ohio and we live in Boulder, Colorado, so we’ve had to do all of our searching for a lawyer on the internet. At first I was annoyed that I needed to help him find a lawyer and he couldn’t just do it himself, but then as I began to get into the process, I realized why it’s so hard for him. Most lawyers are doing such a horrible job of marketing themselves online that it’s actually really hard to … Continue reading »

About the Contributor
Alexis Neely is a Law Business Mentor and creator of the New Law Business Model. She built her law practice from scratch into a million dollar a year generating business in just three years with the new law business model her family and her clients loved.

Is a Virtual Assistant Right for Your Law Firm?

Is a Virtual Assistant Right for Your Law Firm?

“The best way for lawyers to leverage the work of a virtual assistant is in the area of marketing.” I see a disturbing number of lawyers who struggle with spending time and money on marketing their firm. Either they don’t have the time to market or just plain don’t know how. Let’s face it, how many times have you put off writing new copy for your blog, failed to send out a newsletter, or stumbled around creating a social media presence? There just isn’t enough time in the day to do it all, let alone figure out what and how to do it in the … Continue reading »

About the Contributor
Cindy Greenway
Cindy Greenway specializes in training Paralegals and Virtual Assistants to support lawyers in business growth and revenue generation. She also assists lawyers with identifying and finding the perfect team members for their business.