In law school you learned how to lawyer. Growing your law firm requires that you learn the business of law. Interviewing and hiring are two of the essentials you must learn to turn your law practice into a law business you can count on.  Here are 7 stratetgies for you to use in making your next hiring decision.  1.) Don’t hire for potential – who someone COULD be is not up to you. Hire based on who they are now and the experience, skills and training they already have; and if they grow in their role, all the better! It’s a … Continue reading »

This is an important public service announcement if you are considering hiring a legal marketing company, agency or service to market your law firm. Please take it seriously. Far too many lawyers think legal marketing will be the answer to their prayers — I get it, I once thought that, too — but what I discovered (and you will, too, if you don’t heed this warning) is that legal marketing is just a teeny piece of the law business puzzle. You’d think it was the whole enchilada if you pay attention to what every online marketer in the legal space … Continue reading »

One of the questions I get asked all the time is ‘how long will it take before I see and experience return on investment (ROI) from my new Assistant?’ The quick answer is – approximately 90 days. At first, 90 days may feel like a lifetime. However, when you consider the milestones you’ll hit in that time, and the full support you’ll receive after ramping up, 90 days really isn’t that long at all. A lot of ‘downloading’ takes place in the first 90 days of a lawyer/assistant relationship. Both parties need to set aside and invest time to allow … Continue reading »

Last weekend, I attended a fantastic conference last week in San Francisco called The Traffic & Conversion Summit, put on by two marketing entrepreneurs and their attorney partner. Alexis and I met several lawyers taking massive action in their businesses and enjoying the benefits of clear, decisive action amidst everyone else’s paralysis. It’s funny – there are people who are always blaming the economy, and there are people who are always making money, no matter what the economy is doing. I learned years ago during my brief stint as a real estate investor that markets are cycles. When you know … Continue reading »