This is an important public service announcement if you are considering hiring a legal marketing company, agency or service to market your law firm. Please take it seriously. Far too many lawyers think legal marketing will be the answer to their prayers — I get it, I once thought that, too — but what I discovered (and you will, too, if you don’t heed this warning) is that legal marketing is just a teeny piece of the law business puzzle. You’d think it was the whole enchilada if you pay attention to what every online marketer in the legal space … Continue reading »

Dear Lawyers: I know you’re buried. Overwhelmed. I know you’ve probably thought about throwing in the towel at least once already this year. We hear it all the time around here. One email I received this week stood out in particular. (I do personally read all your comments & emails, so keep them coming.) She wrote about how she can’t keep up – hearing over and over “how I should be ‘transforming’ my practice while I am also worrying about making payroll, not screwing up cases, and meeting deadlines. PLEASE STOP TELLING ME HOW HORRIBLE IT IS, and give more … Continue reading »

Last weekend, I attended a fantastic conference last week in San Francisco called The Traffic & Conversion Summit, put on by two marketing entrepreneurs and their attorney partner. Alexis and I met several lawyers taking massive action in their businesses and enjoying the benefits of clear, decisive action amidst everyone else’s paralysis. It’s funny – there are people who are always blaming the economy, and there are people who are always making money, no matter what the economy is doing. I learned years ago during my brief stint as a real estate investor that markets are cycles. When you know … Continue reading »