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Tag Archives: Niching

To Niche or Not to Niche That is the Question…

In the pursuit of their perfect practice and the struggle to generate the desired income, many lawyers fear turning away any kind of case but, focusing your marketing to attract the kinds of cases and clients you really want to serve can reap huge benefits for your practice. A few points: first I am not necessarily suggesting you actually limit the types of cases you take to only one small segmented type. What I am advocating, however, is the idea that you need to take the prospect through your marketing experience by the hand and control the entire process. In … Continue reading »

About the Contributor
Rachel Kugel
Rachel Kugel is an aggressive criminal defense attorney and a passionate entrepreneur. She has built her practice into multiple offices with consistent profits, since opening in 2004, while balancing motherhood and two young children.